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Your
customers
have
Changed
! Do
you
know
that?
With so many marketing tool online, it’s hard to know where to start. Let's start with the Marketing Trend.
The Trend
New Marketing Direction
Digital media
What they do in digital / social media?
Shopping
Social Networking
Searching
Navigation
Advantage of digital social media
New media can achieve:
Mass Media of One (Addressability)
●
Unique address
●
Individual user behavior
●
Personal settings & preferences
●
Two-way – individual direct response
●
Contextual content
From Targets to Participants
From Mass to Personalization
From Selling to Serving
From Impressions to New Connections
From Old to New “Physics” of Marketing
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